By: Sarah Dew Whitsett
A topic I have been chewing on lately is how most companies we come in contact with are not thinking about the legacy of what they are building or the potential influence it can have.
Most of the concerns are around consistent lead generation, how do we make more money and how can I become an influencer. Which is all well and good and important but I always find myself asking… to what end?
Do we hurry up and create as much money and followers as possible, stash it away and then retire for a life of leisure? That seems to be the theme of most.
This mentality is where we get the GROW FAST, HURRY, HURRY. This is so short sighted.
In my mind, the idea is to build real wealth and legacy. You do this by growing your company (asset) in a manner that it can then sustain itself without you. Only then can it generate revenue for you and your family, or whomever you want to leave it to, for generations. All while continuing to share with the world what YOU value. Note: I am not talking about passive streams of income here.
Now, that is the influence I’m interested in.
So, think beyond the moment. How could you build your company into a legacy that influences generations?
We are up for that conversation, are you?
Sarah is cofounder and strategist at Las Peregrinas, a creative and consulting agency. She’s all action and no beating around the bush. A former intensive care unit nurse, if you look closely, you’ll see her continuing to run triage in her work with clients now. It’s in her bones. Sarah’s ears are tuned to the efficient and effective use of time, money, and effort, and which actions need to be taken in which order to get the result you want.
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