Over the past year, we’ve been doing a lot of work helping people map out how customers and clients come into their business and unhooking it from the old-fashioned system of sales funnels, sneaky PDFs, and lead magnets. Because those are not in sync with what discerning clientele want in reality. In this conversation, Rebecca Liston and Stella Orange will talk about discerning who your clients and customers are (in contrast with who they used to be, or who might be coming in your front door now). We’ll also present some real-life examples of businesses that have redesigned the flow of their invitations, webinars, telesummits, and even sales calls to become refreshingly alive spaces where real connection and opportunities bloom… and bear the most delicious fruit.