Shhh…. hear that? Something is calling you. Whether you’re being called to do something differently… to go… to stay & dig in… to let go… to expand… to streamline… to trust… to go deeper… or something else, there are things you can do right now to make it all go more smoothly. Rebecca Liston and Stella Orange host this conversation about what happens when something in your business is calling for change and to remind you that the status quo is nearly always overrated.

We humans tend to believe we need to push or compel ourselves (or other people) to make a change, close a sale, or adopt a new idea. This is what’s meant by adding fuel. But what if, to get where you want to go, you don’t need to add more fuel – you can just subtract friction? This is a conversation about noticing the hidden factors that get in the way of what you want and removing them for yourself (and for your clients).

Over the past year, we’ve been doing a lot of work helping people map out how customers and clients come into their business and unhooking it from the old-fashioned system of sales funnels, sneaky PDFs, and lead magnets. Because those are not in sync with what discerning clientele really want. In this conversation, Rebecca Liston and Stella Orange talk about discerning who your clients and customers are (in contrast with who they used to be, or who might be coming in your front door now). We’ll also present real-life examples of businesses that have redesigned the flow of their invitations, webinars, telesummits, and sales calls to become refreshingly alive spaces where real connection and opportunities bloom… and bear the most delicious fruit.