Value, pricing, worth. All very big and important topics. But somewhere along the way, they got put in a blender and mixed up with self-worth and how we value ourselves. Rebecca Liston hosts a refreshing conversation rooted in her thoughts and experience as a business coach who advises a range of businesses on how to set rates, use sliding scales, negotiate and get creative so everyone is served and we can free ourselves from the strange advice that charging more means “I’m worth it.”