The In-Between Times - Las Peregrinas - patrick-schneider-yw1y-alKGrg-unsplash

The In-Between Times

Photo by Patrick Schneider on Unsplash

By: Stella Orange

Hello, you.

There’s something Rebecca and I have been talking about behind-the-scenes that it’s time to foreground a bit more.

What we’ve been noticing and talking about over here is how, for some people in this community, there has been a slowing down.

The reports sound something like this:

Sales cycles have stretched out and gotten longer.

Sales conversations that used to end in “yes” have become something more tentative.

People are approaching buying decisions with more hesitancy, more reluctance.

It’s as though there is a collective hush, as folks hold their breath, waiting to exhale.  


But maybe you’re noticing this, too.

A friend who runs a local gym reports that the business didn’t get the bump it normally does in January.

Another reports that “there is still movement” … but more for her shorter term offers.

Another reports that their people aren’t thinking year at a time, like they used to.

Curious, isn’t it? It’s as though the collective mood is one where people aren’t stretching into services, transformation, or growth.

Again, this seems to be true for some people, not all.

Which may have us wondering, how can we do things differently, to stay calm and grounded in a marketplace such as this?

Ah, that is such a great question!

We have a lot of thoughts on this. And while there are some ideas that overarch and can apply to us all, your situation is unique and so the way you meet the moment is going to likely look different than what the neighbors are doing.

That said, here are some of our thoughts, in no particular order:

* The way you have done business before is not going to work now. The way your business looked in 2018 and the way it looks now is also likely to be very different.

* Breathe and return to the body. The mood right now is coming from a mental place. Those thoughts are real, and they are having real effects on people’s nervous systems and bodies. But they are what one of my teachers calls the “mind stuff” – our very human minds doing what minds do. You are not your mind.

* Take care of you and your life force. Lean into your practices, your supports, your hunches, and your people.

* Consider shortening the duration of your service. Maybe those you serve need shorter term, more fluid, more responsive (and flexible!) containers and partnerships.

* Revisit your pricing. We’ve been offering “stretch pricing” and telling people that we will work within their budgets for years. Now may be the time to evolve your prices and fees to meet your people where they are, too.

The other recommendation we have is to notice where and how you are spending money right now, as well, and to use THAT as a tool.

Maybe you’ve been feeling like sales have stalled. Are there purchases or commitments you could make to others, with thought and intention, that keep the energy moving? Rebecca is calling these “micro-commitments”, and they can look like booking your dog for grooming through the end of the year or making sure you’ve got a manicure on the calendar for the next six months.

This is a subject as subtle as it is complex. There is no quick fix here. But we are going to get through this. If there’s anything we can do to be of service, please email us.

Big love,


P.S. If you’re feeling called to seek accompaniment as you move, and grow, and change, please do reach out. Rebecca and I would be honored to support you on your journey.

Stella is cofounder and copywriter at Las Peregrinas, a creative and consulting agency. As our resident word nerd, she writes copy and points out the stories everyone is living and telling through their work. She is also fun at parties.

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