The Long Way - Las Peregrinas - Stella Orange

The Long Way

By: Stella Orange

Hello, you.

As the weather warms up, I’ve been leaving the car parked in our driveway and loading up my two little chickens onto what we refer to around here as “Superbike.”

Superbike’s got an electric motor to get the three of us up hills, and three bells so people can really hear us coming!

Anyway, these days, it’s one of the great joys of life to pedal my kiddos to school on Superbike. 

I want them to feel the wind on their little faces.

I want them to know in their bones what it’s like to move at a “human speed.”

I want them to see that they always have options for how they move through the world.

I could go on for miles about what bike riding means to me! 

But that’s a story for another day.

Today’s story is that my chickens were on the back of Superbike arguing about whether we should take the Long Way or the Short Way to get to school.

In a car, the Short Way is the highway to downtown. 

The Long Way winds us through neighborhoods and boulevards. 

“It’s all Long Way on bike!,” I yell back in a useless attempt to quell their argument.

As they kept on arguing, my mind drifted happily. And under the giant trees pushing out their lively green leaves above the boulevard, I wondered:

      Why do I seem to prefer the Long Way in so many things?

A car would be faster. Why bike? Hmm…

And that’s when it hit me. In business, as in biking, I often find myself taking the Long Way.

Why do we send flowers and handwritten notes in the mail?

Why do we spend so much time talking through what each client needs and how best to customize how we serve them so that it truly works for them?

Why do we take such care in writing web copy, or designing a post card that moves between one person’s hands and another’s?

Why, indeed?

My answer is not particularly clever.

But here it is:

I prefer the Long Way simply because it pleases me.

Because I want to.

Because it’s beautiful.

Because it gives my life rich meaning (that I hope, in the case of riding bikes, may also touch, move, or inspire the little humans who live in my home and wipe their ketchup lips on the sleeves of my shirts at the dinner table, someday).

I don’t hear this talked about enough in Business Coaching circles: 

Why a person might take the Long Way, instead of the Short one.

But we talk about it here.

Because it is our hope that, in its way, doing so may touch, move, or embolden you to do your business and life in ways that are deeply pleasurable, beautiful, and rich in meaning to you, those you love, and those you’re called to serve, too.

Because otherwise, as we like to say around here, what’s the point?

Big love,


P.S. If you’re feeling called to seek accompaniment as you move, and grow, and change, please do reach out. Rebecca and I would be honored to support you on your journey.

Stella is cofounder and copywriter at Las Peregrinas, a creative and consulting agency. As our resident word nerd, she writes copy and points out the stories everyone is living and telling through their work. She is also fun at parties.

Get letters like this one, plus updates, insights, and invitations, delivered right to your inbox every week. Here’s the sign-up.

Want to read more?