The secret sauce

By: Sarah Dew Whitsett

Sometimes we get so fixated on the idea that there must be something we are doing wrong, or not doing, that is keeping us from where we want to be.

The idea that someone else MUST have the answer.

I’ve been thinking about this a lot this week.

I talk to people all the time that think they are doing ‘IT’ wrong. This ‘IT’ could be;

The name of their business.
The price of their programs.
How they manage or don’t manage their time.

Let me tell you something that I discovered years ago, and I discovered it after years of doing exactly the same thing. Thinking that I was doing something wrong.

There really isn’t right and wrong when it comes to any of this. Which can be excruciatingly difficult for those of us who “just want to do it right”.

– I’m looking at you perfectionists –

It’s is important to be moving in the right direction but to think there is ONE WAY that will take you to the promised land and that you are doing it wrong is a heavy weight around your neck.

So –

Allow yourself to have some movement in your business. Love the quirks that make you, you!

And get guidance when you feel like you are off track.

You are not doing anything wrong.



Sarah is cofounder and strategist at Las Peregrinas, a creative and consulting agency. She’s all action and no beating around the bush. A former intensive care unit nurse, if you look closely, you’ll see her continuing to run triage in her work with clients now. It’s in her bones. Sarah’s ears are tuned to the efficient and effective use of time, money, and effort, and which actions need to be taken in which order to get the result you want.

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