By: The Trio at Las Peregrinas
Most people think that websites need to have a lot of content.
But when you’re masterful at what you do, it’s actually the opposite!
Your website actually needs to be simpler, and ruthlessly focused on telling the story of who you are, what your right work is, drawing attention to your work as a speaker, trainer, or author, and then invite people to have a conversation with you…
… and that’s it.
This is why, for many of our clients who are growing boutique, relationship-and-conversation-based businesses, a One Page Website actually works better than a traditional multipage website.
Pro copywriter Marissa Corcoran recently interviewed us about this very topic, as part of her The Copy Chat event:
It sounds so simple, but writing a One Page Website is actually really challenging to do well. Because to write a website like that, you need to know how to write yourself into the future. Put words to who you are becoming, and what your work is becoming.
But not only that – you also need to convey who your clients are becoming, too. And what your business is becoming!
We do a lot of these projects for our clients, so we share what we’ve learned and who One Page Websites work best for in this conversation with Marisa.
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